Since its launch in October 2010, Instagram’s footprint has permeated the virtual landscape, creating headlines, spawning viral campaigns, establishing trends, getting folks arrested, and, of course, reaffirming our most base human desire for acceptance. A
recent poll suggested that 51% of 2014 high school graduates use Instagram daily.
Denying the ascent of Instagram — it now boasts nearly
200 million monthly users— would be like denying the use of sports-enhancing drugs if you happened to be Lance Armstrong. Ahead, we decided to delve into the underbelly of Instagram to suss out 30 of the biggest moments so far on this nearly four-year-old social app.
![]()
Oprah Winfrey
There have been some entertaining ice bucket challenges (shout outs to Amy Schumer, and Chris Pratt), but none can even enter the locked-door kingdom of superwoman Oprah Winfrey. Startlingly adept at social media, Oprah schooled the children posting her 15-second #ALSIceBucketChallenge video complete with loud shrieks and long drawn-out heaves of “suffering.” The best way to optimally enjoy the video? On repeat, naturally.
![]()
Grandma Betty
Zach Belden started posting pictures and videos of his great-grandmother to demonstrate his love for her and help ease the pain of her battle with lung cancer. She loved it and said it made her feel like a celebrity each time someone new followed her. Tragically, Grandma Betty passed on in early August, but her mark on the world and the Instagram community will live on. Her account has accumulated over 650,000 followers, including Pharrell Williams and Cara Delevingne.
![]()
Kim Kardashian
Kim Kardashian — you’ve heard of her right? She’s got a decent following (read: thick sarcasm), clocking in at over 19 million followers, 2.3 million of whom not only viewed her wedding kiss to Kanye, but chose to give it that double tap love, becoming the most liked photograph ever on Instagram.
![]()
Bethany Townsend
Former model turned make-up artist Bethany Townsend made headlines when she posted a photo of her lounging in a bathing suit. It wasn’t the teeny bikini the 23-year-old was rocking that got people talking, but rather the visibility of the two colostomy bags on her lower abdomen, fitted because of her 20-year battle with Crohn’s Disease. The photo, a testament to her valor, has been viewed over nine million times.
![]()
Samm Newman
Nineteen-year-old Samm Newman posted a picture in her bra and underwear with a series of hashtags including #effyourbeautystandards, #honormycurves, and #bodypositive. The photo was hastily reported and removed from Instagram. Not having any part of it, Samm responded telling both Instagram and the ‘grammers that “by deleting non-suggestive photos of women of size, you are telling women that their journeys don’t matter, that THEY do not matter,” and pleaded with users to “end size discrimination on Instagram.” It worked! The photo was restored and Samm received an apology from Instagram.
![]()
Cara Delevingne
#freethenipple is not an entirely new concept — the Twitter account dates back to April 2012 — but the “campaign” picked up major steam when Rihanna got booted (we’ll get to her shortly) for showing off hers and then celebrity spawn like Rumer Willis and Ireland Baldwin jumped on board. Tits were out for the boys (and the rest of the world) when Delevingne added her high-profile face to the coven, censoring her freedom-fighting lady parts for the photo and captioning and hastagging it.
![]()
Mimi Hecht and Mushky Notik
Mimi and Mushky, co-owners of Brooklyn-based boutique Mimu Maxi innocently re-posted a photo of a customer wearing one of their designers — standard for their social media efforts. That the customer, Summer Albarcha, runs the popular Hipster Hijabis Instagram was merely an aside. Until users started trawling, calling the photo "insensitive" and "appalling" given the recent violence between Israel and Palestine, even threatening to boycott Mimu Maxi. Through the unexpected backlash, the co-owners remained defiant, taking to their Facebook page to call her look "modest, feminine, and beautiful,” and reminding their followers that modesty is considered a "mitzvah.”
![]()
Erin Wasson
Model Erin Wasson was just “liv[ing] a little” when she made headlines after posting this photo of her in nothing but a black bikini bottom in a field overlooking the ocean. “Gross” commented one user, while another suggest she “buy a burger.”
![]()
Adam Richman
The man of Man v. Food, Adam Richman, had a much more formidable foe in the public from the backlash that resulted when he (perhaps innocently) posted a selfie with the hashtag #thinspiration — a term used on websites promoting eating disorders. He lashed out at a user questioning his actions, telling her: "Seriously grab a razor blade & draw a bath. I doubt anyone will miss you.” He released an apology (too little too late) and had his new show, Man Finds Food, postponed indefinitely as a result of his moronic behavior.
![]()
Beyoncé
Eight months ago Beyoncé posted a video with the caption “Surprise!” The “mini-trailer” served as the official announcement that not only would B be dropping a new album, but she had — right then. The internet exploded— as is wont to do with matters relating to the Queen— and thus ushered in a new era of Yoncé’s indubitable reign.
![]()
LeBron James
LeBron’s big announcement that he would be coming home to Cleveland rocked the sports industry, creating a media firestorm, leaving many wondering if he’d maintain his Miami Heat number (6) or reinstate his Cleveland Cavaliers number (23). Lebron himself undecided, took to his Instagram to find out what the people wanted, asking simply, “6 or 23?”. Days later he returned to Instagram revealing he’d reassume number 23, doing his best to mediate his love for all, captioning the picture, “23 it is! It's only right I go back. 2·3=6 We still family 6. #HomeTeam #StriveForGreatness”
![]()
Michael Tatalovich
Michael Tatalovich was finishing up his junior year of high school when he was diagnosed with Ewing's Sarcoma (a form of cancer inside his femoral head). He decided to use Instagram as a means to reveal the realities of his cancer diagnosis. Michael’s mother warned him against posting the above photo, saying that he looked too sick. Michael said, “This is how I look all the time. It’s an actual representation of what’s going on.” What’s going on these days: Michael received the good news from his doctor that he is in recovery with no evidence of disease. He plans on attending the University of Texas in Austin this fall to study environmental chemistry. His hair grew back. He dyed it lavender.
![]()
Justin Bieber
When he’s not posting pics of himself creepishly procrastinating at the gym or wrapping his arms around Kris Jenner’s waist with captions asking her youngest daughters “who’s [their] daddy?”, Bieber is often seen doing what he does best: making music. “If you don’t have something nice to say…” Bieber teased in this Instagram post, one of 11 videos the singer posted to his account offering snippets off his latest yet-to-be-released album.
![]()
Nick Cannon
Mr. Mariah Carey entangled himself in a typhoon of internet backlash after donning “white face” for a photo he posted on his since-deleted account back in March. Meant in jest to promote his album “White People Party Music,” Cannon brushed off the controversy tweeting, “Hold up… What the f#ck is “White Face”??? Did I just create a new term??? Nice!!! LOL”.
![]()
Mariah Carey
The ubiquitous elusive chanteuse herself hit the mean, gritty subways of NYC to promote her album (we’re not too clear on the end goal here, either). Donning a seafoam blue dress and sunglasses, her hands bandaged, Carey is seen sitting alone on an orange seat, before purring, “So…This is perfectly normal.” Then, a deep, menacing cackle. Scene.
![]()
James Franco
So many good Instagram moments for Mr. Franco, how to choose only one? (Hint: we didn’t). The iconoclast who famously got himself in hot water after an Instagram direct message exchange with a 17-year-old fan, followed up those headlines by weeks later posting this now-famous “nude selfie."He explained the move to David Letterman, telling him "Like that Britney Spears shaved-head moment, where it's sort of like, 'All right, you want me? Here, you can have me, but I am going to be really ugly.' You know what I mean?" Sure James, anything you say.
![]()
Sonya Sotkin
Twenty-four-year-old Russian soldier Sonya Sotkin recently shared a series of seemingly adorable selfies. The issue? The app's geolocation data showed that those pictures were snapped in Ukraine. His initial location (the village of Voloshino in southern Russia) changed in this and one other pic to six miles away, across the border in Ukraine. These selfies were seen by many as proof that the Russian army has crossed the border into Ukraine despite denials by the Kremlin. Russian Defense Ministry refused to comment on the reports, though they were soon proven baseless.
![]()
Kayle Itsines
At 23, Kayla Itsines, the personal trainer with a year-round bikini-ready body, has amassed over a million devoted Instagram followers, all of whom devoutly subscribe to her fitness regimen gospel. Her pairing of workout guides and motivational quotes became so popular she decided to release a training program and nutritional guidelines e-book (for women only) with the promise of a bikini body in 12 weeks or less.
![]()
Lil Bub
Few #catofinstagram have clawed their way into users’ hearts quite like that of the teeniest of the Bub’s, Lil Bub (“a lady, and a magical one of a kind space kitty”). Bub is a “perma-kitten” (meaning she’ll stay this adorable for life) with a tongue that always hangs out due to her short lower jaw and toothlessness. Just how popular can an Instagram cat get? Try nearly half a million followers, a book deal, calendars sold at Urban Outfitters, appearances on The Today Show and The View— and, at this point of course, a documentary that premiered at TriBeCa Film Festival — where she got to meet Bobby D.
![]()
Elliot Tebele
The man behind Instagram’s @fuckjerry, Elliot Tebele, is a thinner — but no less funny — Jew (@JewHead on Twitter, if there was confusion to his faith). Fuckjerry, ostensibly a less popular companion to @thefatjew, has everything from “Air Bud in the club getting tipsy,” to an actual couch potato. And, of course, the Louis Futon.
![]()
The Fat Jewish
If laughter is the best medicine, Fat Jew’s Instagram account is a virtual pharmacy, with an array of expertly-captioned ‘grams that are everything from a “sorry 4 being basic” birthday cake to a guy eating an entire slice of a pizza with chopsticks. Plus motivational quotes like: “My neck, my back, my Netflix, and my snacks.” This Rick Ross/Precious mash-up wasn’t bad, either.
![]()
Madonna
She’s placed swastikas on projections of politicians, hung from crosses, pissed off the Vatican, dropped the f-bomb on live television, and literally released the book of Sex. So it surprised no one (actually a lot of people, that’s the odd thing about people’s capacity for shock) when Madonna rang in the New Year with her 13-year-old son Rocco, his two buddies, plus a bottle of Tanquery and two bottles of Belvedere. Addressing the outcry of “scandal!!!!!!!!” she captioned a subsequent post: "No one was drinking we were just having fun! Calm down and get a sense of humor! Don't start the year off with judgement!"
![]()
Mario Balotelli
Aiming your shotgun at the camera, much less touting your ownership of one so thoughtlessly, not a good idea. Such was the lesson learned for 23-year-old Italian soccer superstar Mario Balotelli. The caption read“big kiss to all my haters” — a “shout-out” to the sea of critics and fans attacking him, often with racist slurs — during Italy’s first-round exit from the World Cup. It was seen by many as aggressively antagonistic and the photo was hastily removed.
![]()
Nick Jonas
Where were you when you first saw the Nick Jonas “nude?” Although giving only a semi-monty, Jonas shared an “I never do this but…” picture of him post-workout, shirtless, pants sagging, and expertly manscaped. The consensus: Need. More. Now.
![]()
Rihanna
A moment of silence for Rihanna’s Instagram...hiatus (it's apparently back!). Now onward. Rihanna innocently posted a series of photos during her trip to the island of Phuket in Thailand. One post featured the singer holding a slow loris — a protected species — and captioned it: "Look who was talkin dirty to me!" The picture was posted Friday night. By Saturday, Phuket police had raided Bangla Road to hunt down the louts peddling the lorises for pictures with tourists.
![]()
Alonso Mateo
He’s an international style icon with a following encroaching on a half-million. He also can’t drink. He can’t vote. He’s six, by the way. Alonso’s Instagram account features his adventures as a pint-sized style icon wearing everything from Dior shorts to Gucci shades to his collection of Little Marc Jacobs. To boot, it garnered him a profile in New York magazine, a personal walk-in closet with one wall entirely dedicated to shoes — plus the opportunity to snag a photo (seen above) with Brad Pitt at the Maleficent premiere.
![]()
Channing Tatum
When it comes to their children, celebrities tend to adopt a zero tolerance policy — just ask Dax Shepard and Kristen Bell. To dissuade overeager paps from intruding on their privacy, Channing and his wife Jenna Dewan Tatum decided to reveal a picture of their daughter Everly's first Father’s Day with an intimate pic of the Tatum clan on Chan’s Insta. Extra points awarded for Channing’s Baja hoodie.
![]()
Jesper Kjellström
One way to win a Samsung NX300 camera? Enter Samsung’s "Live in the Moment" Instagram contest and submit a Hengki Koentjoro photograph, add a bit of color, and claim it as your own. It seemed to work. He won. Until a month later, a friend of Koentjoro tipped him off that his photo had been stolen. Samsung immediately took down the photo from its social networks and disqualified Kjellström for copyright infringement. Kjellström’s Insta-pology included this choice quote, “I read the rules before I participate and I’m very aware that it was respected.”
![]()
Elizabeth Cecil
Photographer Elizabeth Cecil posted a photograph of President Obama dancing at a party at the Farm Neck Golf in Massachusetts, a party attended by Bill and Hillary and closed off to all press. The photo was quickly discovered by Republican National Committee War Room staffer Elliott Schwartz, who posted it to his Twitter account, which in turn got a lot of folks heated, asking why Obama would be partying during such unrest in Ferguson, Missouri.
![]()
David Guttenfelder
David Guttenfelder has a robust resume of photojournalism that includes covering wars, elections, and natural disasters in over 75 countries as The Associated Press’ Chief Asia Photographer. He made headlines in 2013 becoming one of the first foreign photographers to be granted access to work in North Korea. His enthralling Instagram account has offered a rare view into this totalitarian nation, earning him TIME’s pick for Instagram Photographer of the Year.
Like what you see?How about some more R29 goodness, right here?The Emoji Keyboard You've Been Waiting ForThe Crayola Box Of 2050 Will Blow Your Colorblind MindThese Are Our Usher-Style Pop Culture Confessions