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Update: If beauty vlogger Jaclyn Hill's posts these last few weeks have left you on the edge of your seat, there are two things you should know. First, we wouldn't blame you (in fact, we're right there with you). And secondly, Hill finally announced the news we've all been waiting for: She is teaming up with Morphe Brushes to release her Jaclyn Hill Palette. Though not much was revealed in her Instagram reveal, we do know the palette will feature 35 brand-new shadow shades, and will be out in March. Here's hoping we'll see even more sneak peeks in our future.
Update (January 11, 2017): As if the news circulating the internet right now hasn't already sent you through an emotional roller coaster, beauty vlogger Jaclyn Hill just gave us another. Late last night, the YouTuber confirmed on Twitter that her upcoming beauty launch — a tease that threw makeup fans everywhere for a loop earlier this month — isn't actually her own makeup line, as we originally suspected. (At least not yet.)
But don't be too sad about the news. She also let a hint slip about the product itself — it'll be an eyeshadow palette collab with another brand. And while she didn't drop any more info, we're willing to wager it's enough to keep the beauty world buzzing for the next few days.
To everyone asking... My eyeshadow palette is a COLLAB that will be launching in 7 weeks. It is not my own makeup line. Not quite yet!🙏🏼
— Jaclyn Hill (@Jaclynhill) January 11, 2017
This story was originally posted on December 30, 2016.
Jaclyn Hill, one of YouTube's OG beauty vloggers, has had one hell of a year. First, she teamed up with Becca Cosmetics to launch a limited-edition Champagne Pop highlighter. The product sold so fast (it actually broke a Sephora record for most purchased on its release day) that she quickly introduced another, warmer iteration called Prosseco Pop — which also flew off the virtual shelves.
But if you thought 2016 would be the year Hill reached her peak, we've got news — kind of. The YouTube star took to Twitter late last night to drop a hint about her next beauty collab, which she claims has been two years in the making.
Are you guys ready for my next collab??!! Im going to start giving hints in 2 weeks! Been working on this one for 2 years!! biggest yet!🎉
— Jaclyn Hill (@Jaclynhill) December 30, 2016
Hill added that she'd be hinting at the lucky partner in the next two weeks. Given her massive online following, you might be able to guess what people did next: They lost their collective shit. Dozens of fans replied to the tweet with words — and GIFs — of affirmation.
@Jaclynhill me trying to decode this pic.twitter.com/0uH6msx1dt
— ㅤ (@tarynmaine) December 30, 2016
@Jaclynhill my wallet isn't ready for this pic.twitter.com/cE56rXOhQG
— Kell (@KellieTurner) December 30, 2016
@Jaclynhill my reaction pic.twitter.com/vz6xiRpJJH
— Lulu (@lmpinciotti) December 30, 2016
@Jaclynhill FKOSFJEJXOVIDKS pic.twitter.com/UVYSLfTHY6
— Cat Dior 🤓 (@TheCatDior) December 30, 2016
Some even guessed that the news might include her very own cosmetics line, which she first mentioned that she was working on two years ago. Whatever it is, there's one thing we know for sure: The best things in life are worth the wait.
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