Raf Simons became Calvin Klein's chief creative officer this summer, and he's now unleashing his first campaign with the brand.
It's promoting By Appointment, a "made-to-measure service" aimed at "celebrating the American woman and American fashion," Simons said on Calvin Klein's website. The images represent every decade in American history since the 20s.
One of the models is Stranger Things breakout star, Millie Bobby Brown. A caption next to her photo on Calvin Klein's Instagram reads, "A cast of distinct individuals brings the idea to life: Chosen for who they are, where an essential strength of character is key. Whether famous or unknown, all are treated equally."
This not only marks a first for Raf Simons, but is Brown's first major fashion spread.
Willy Vanderperre, who worked with Simons at Dior, photographed the series. Actress Abbey Lee and a number of models also made it into the campaign.
By Appointment will launch April 1 in its NYC office. Customers can start booking appointments now by emailing ByAppointment@ck.com.
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