You never want something until you can't have it. So, each week in The Sell-Out, we're getting the scoop from your favorite retailers on what's selling like crazy. Watch this space to find out what everyone's buying, sign up for wait lists, and keep tabs on restocks.
The best bras are the ones that are so comfortable, you forget you're even wearing one. And while those come few and far between, lingerie e-commerce site True&Co. has launched a new style that promises to be just that. The brand's True Body collection, which consists of two patent-pending bras that feature a new no-sew technology with bonded seams and stretch recovery, takes the performance elements of sportswear and combines them with the fabric and feel of intimates.
That's right: This bra performs. And, it's so comfortable, True&Co. promises it feels better than being naked. With no seams, thread, elastics, or bulk of any kind, the bra is light, breathable, and not at all itchy (seriously, I've tried it myself). Its construction offers a smoothing effect without the restricting feel of actual shapewear, and both silhouettes (the V-neck and the scoop-neck) pair with hipster and thong underwear also available in the same collection. The only caveat is that our friends at the brand say the Second Skin V-neck is almost completely sold out — which is why we recommend grabbing one for yourself, fast.
Click on to try our what I may consider the best bra, ever, along with some similar options in case the stock is totally wiped out.
True&Co. Second Skin V-neck Bra, $49, available at True&Co.
Underscore Seamless Bra, $19.99, available at J.C. Penney.
Yummie by Heather Thomson 'Audrey' Seamless Day Bra, $34, available at Nordstrom.
A.P.C. x Outdoor Voices Navy Seamless Bra, $50, available at Ssense.
Coobie Comfort Bra with Lace Trim, $22, available at Zappos.
Helmut Lang Seamless Bra, $ 90 $45, available at The Dreslyn.
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