Our inner tweens mourned the end of Limited Too when the brand, beloved for its animal graphic tees and scrunchy tops, shuttered in the mid-aughts. While our hearts fluttered when news of a comeback surfaced, it seems its once-older sibling hasn't been faring as well. The Limited is reportedly shutting down retail operations on January 7, according to Racked.
The news isn't totally unexpected: A Bloomberg report from December anticipated that a bankruptcy filing from The Limited was imminent. Shortly thereafter, local outlets across the country began reporting individual store closures in various cities. A representative for Sun Capital Partners, which owns Limited Stores, declined to comment.
While it's not confirmed whether or not every single one of The Limited's brick-and-mortar locations are closing their doors, Racked notes that there are "everything must go" and "all sales final" signs in stores across the country, which isn't exactly a great sign. (On its website, the brand is currently running a "50% Every. Single. Thing." promotion.)
Sure, we don't attach the same sentimentality to The Limited as we do to its sparkly former little sibling. (The Limited opened Limited Too back in 1987 to cater to a younger demographic, but they've since parted ways: The Limited is owned by Sun Capital, while Limited Too, which got rebranded as Justice, is a subsidiary of Ascena Retail Group.) But it's still one of those reliably present mall brands, and seeing another one bite the dust always taps into some nostalgia-fueled shopping feels.
We've already lost so many Aeropostale stores — now this? Guess the problem of retail isn't something even Olivia Pope can fix.
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