It's not everyday that we foster a new obsession so, fashion enthusiasts, take note: We're officially obsessed with new luxe jewel line Alison Lou and we're not afraid to shout it out. Or, um, text full-grin emoticons. Yes, this quirky-chic label's got the decadent thing figured out (the brand's first collection features all precious materials), but doesn't skimp on the cheekiness, either. And we mean that quite literally. From festive party hats, to embarrassed blushes, to sobbing tears, the necklaces, bracelets, and rings feature familiar faces from your smart phones (and real life) that punch up any look with shine and fun. The overall effect is kind of '90s, kind of now, and totally Jemima-Kirke (and editor!) approved. Just peep the lookbook that features the Girls star playing along with the dramatic jewels. Then add every piece to your holiday wish list before they sell out at Fivestory.
Photos: Courtesy of Alison Lou![AL_lookbook_-49]()
Photos: Courtesy of Alison Lou
